"We have the ability to initiate change - we can create progress that makes it accessible for more"
– Mikayla Plaw, Profile Group Executive Director
We see a new
way forward
By establishing systems that go beyond the
current expectations of sustainability and linear
methods of manufacturing – we will redefine
our impact we have and reimagine the value we
create. We’re making the shift towards a circular
economy by applying circular practices across
our systems and operations every day.
Profile group is on a journey to completely redesign the impacts of our packaging systems to be regenerative, circular and climate positive by 2023.
Closing the loop on
waste and pollution
Our target: Reduce waste to landfill by 50%
and become Toitū Carbon Zero certified by 2023.
Using materials to
their full potential
Our target: Achieve 90% circularity for our packaging
with renewable, bio-based materials by 2023.
Protecting and
restoring our
natural world
Our target: 90% of organic 'waste' used as
compost to regenerate our environment by 2023.
With our people
leading change
for New Zealand
Our target: 70% engagement in our Hauora Wellness programs.
Our Progress to Date
"Every business has a responsibility to know their impact & act on it. But it takes vision & it takes tenacity. Profile is an exemplar in leading the way forward by committing to circular practices"
– Louise Nash, Circularity CEO
“Profile Group’s vision for the future and partnership with Sustainable Coastlines has helped scale regeneration projects and community resilience – essential to solve the issues facing Te Taiao”
– Stephanie Vercoe, Sustainable Coastlines Strategic Partnerships Director
"Sanctuary Mountain Maungatautari is incredibly proud to be working alongside Profile Group and with their support we will continue to inspire future generations of tamariki to become kaitiaki"
– Phil Lyons, Sanctuary Mountain CEO
"We want to lead the industry in a really positive way – to initiate change and create progress that makes these choices more accessible for all."
– Mikayla Plaw
"It’s lots of little things that make the big things happen. That mindset of always improving"
– Mitch Plaw, Profile Group Director
Circular Plastics
Our innovations in circular plastics and solutions help ensure that more valuable resources and materials are recovered, reused, repurposed, and recycled.
In 2019, the PPL team began transforming their impact with a comprehensive program that included:
– improving tooling, machine design and reliability
– reusable pallet wraps and plastic cleats to reduce shrink wrap
– repurposing TPV regrind into playground matting
– educating and enabling their teams to make these changes
Circular Cleats
A circular solution for an essential part of our packaging systems – our timber cleats. By recycling and remaking plastic in a closed loop to create reusable plastic cleats.
Ultimately eliminating the need for the large amounts of single-use timber currently in use.
Recovery Systems
While we're innovating for large-scale impact for the long term, we're also working on immediate solutions for the systems we have in place today.
We've designed and are currently implementing a phased approach to recovering, circulating and redesigning the materials used in our packaging.
Materials Management Plan
Four circular practices guide our plan to redesign the impacts of Profile’s materials and systems to be regenerative, 100% circular and climate positive.
We’ve created this practical plan to guide how we manage our materials to achieve a zero waste future for the businesses of Profile. This plan sits within our wider Responsibility Roadmap – enabling us to raise ambitions across the group and meet our immediate waste and materials targets.
Created in partnership with Circularity with the intent of designing out all harmful materials and unnecessary waste.
Regenerating Living Systems
One of Profile’s circular practices is to regenerate the natural living systems that we operate within. This is of utmost importance to us and our people.
We actively seek ways of restoring the health of our natural environments for people and communities. For example, with the design of our eco-industrial park in Hautapu, with APL’s ongoing partnership with Sustainable Coastlines and in regenerating the land and biodiversity of Takapoto Estate.
“Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it's none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment, there are no shareholders, no employees, no customers and no business.”
– Yvon Chouinard